103.9 KBZR – The New 103.9

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later. The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ). Many thanks to Robert Martinez and Ricky Salazar for this contribution!

KBZR (The New 103.9) – Coolidge/Phoenix, AZ – 10/30/96 – Krazy Kid Stevens (DEBUT/FIRST DAY)

On October 30, 1996, at 3:30pm, following more than six months of stunting, KBZR officially launched as “The New 103.9, Arizona’s Party Station”. Shown here are the following: (1) YouTube video: A news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3). (2) Aircheck (below the video): the actual sign-on along with a mix show that immediately followed. Please visit Formatchange.com for more details about the history of the station.

KBZR (The New 103.9, Arizona’s Party Station) – Phoenix – 12/31/96 – Krazy Kid Stevens & Ruben S (END OF YEAR MIX)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. On October 30 of that year, KBZR officially launched as “The New 103.9, Arizona’s Party Station”.  Featured on this aircheck is a sample of the outlet 2 months after its debut, as it offered end-of-year mixshow programming on the final day of 1996. Please note that this aircheck is heavily scoped – I kept only the segments featuring songs that I...

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – 1/17/98

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market.  By mid-June 1997, it forced heritage full-signaled KKFR (Power 92) to move from a broad-based, “safe” Rhythmic CHR format to one tightly focused on hip-hop and R&B. By early 1998 – as demonstrated on this aircheck – KPTY began taking a slightly more mainstream approach, adding pop dance/rock/country hits to its playlist. The legendary Mitch Craig also became the voice of the station at this time. The stars of the station – and this montage – were Krazy Kid and R...

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