107.3 WZZP – Fun 107

WZZP (Fun 107) – Atlantic City, NJ – 5/15/98

The last Class B signal to debut in the Atlantic City market began testing in late February 1998. 107.3 WZZP was owned at the time by Spring Communications with a tower at the top of the Trump Taj Mahal casino. As the station got closer to debuting for good, the testing turned more towards stunting. There was a day of looping Chumbawumba’s “Tubthumping”, followed by Classic Rock billed as “ZZ 107” and later a turn towards CHR as “ZZ 107 – The Zipper”. Finally, or so we thought at the time, on April 25 the station began billing itself as “Fun 107” using the same branding as its sister station WFHN in New Bedford, MA. This stunt was much more prolonged than the rest, as many were under the impression that this would be the final for...

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