103.9 the Party

KPTY (103-9 the Party) – Gilbert/Phoenix, AZ – 8/3/00 – Rudeboy

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of a...

KPTY (Party Radio @ 103.9) – Phoenix – 12/30/99 – Dead Air Dave

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially known ...

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