“Variety 97.7…playing the uplifting hits of the 80’s, 90’s, and today…guess you could call us radio’s version of Viagra” — Variety 97.7 was an unfocused, but fun small market CHR/Hot AC. Regrettably, there is a fair amount of static on this recording.
“The station of the South Bay, and for the South Bay” — recorded 21 years ago this week, Hot 97.7 is a great example of high-energy Rhythmic CHR from the early 90’s. I wish that modern-day stations focusing on this era of music would take it a step further and employ the production values from those days as well. One of the few to do so is KWNZ “106.3 Pop-FM” in Reno, NV.
Sample sweepers from two small-market Rhythmic CHRs in North-Central California: KHTN “Hot 104.7” (Merced) and KWIN/KWNN “97.7 & 98.3 K-WIN” (Stockton/Modesto) . Voiced by Eric Edwards and the late Brian James, respectively.