“Making the world safe to party with a shark…” — 103.5 the Shark was just an unusual station all-around. The music mix was entertaining, but too unfocused — at the beginning of the aircheck, it sounded like a dance format, while it was closer to Mainstream CHR towards the end. It featured many different types of jingles that seemed suited for multiple formats — including some with “robotic” sound effects that would have been a better fit in the early to mid 80’s. And some of the jingles/sweepers would play several times in the middle of songs (I’ve left examples of this intact.)
WJKS has been a longtime representative of the Urban format in Wilmington, and surrounding areas that span Southern New Jersey, Pennsylvania, and Maryland. This aircheck was recorded 15 years ago today, and voiced by the legendary Mitch Craig.