This is a sample of Baltimore’s uptempo “102.7 ‘XYV” about four months after its debut.
In June 1997, Baltimore’s Urban-formatted V103 came to an end as it flipped to a Mainstream CHR format branded as “102.7 XYV”. The format was dance-friendly, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) However, by about the same time next year, the station employed an approach that emphasized hip-hop and modern rock (positioned as “alternative”) with less of a focus on dance, R&B and mainstream pop. The overall concept was similar (but certainly not as “extreme”) to what KPTY in Phoenix and KXME in Honolulu were attempting at this time.
19 years ago today, Urban-formatted V103 came to an end. A longtime station in the format, the station began to feel its age in the mid 1990′s as it was bombarded by a pair of Radio-One sisters. Rhythmic CHR “92Q” and Urban AC “Majic 95.9″ cut into WXYV’s audience from both ends. Infinity, seeing the CHR format regaining popularity elsewhere, and a huge hole for the format in Baltimore brought the demise of V103 and the birth of “102.7 XYV”. The station initially took a dance-friendly approach, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) An interesting strategy employed by these stations was to play recurrents (from the prior 3 years or so) that, when they were new, had not received much (if any) radio exposure in...
Recorded 30 years ago this month, here’s a brief montage of Baltimore’s successful CHR station during the 1980’s, recorded in the middle of that decade. Visit our sister site, Formatchange.com, for more information on the history of this station.