stunting

KPTY (Party Radio @ 103.9) – Phoenix – 12/30/99 – Dead Air Dave

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially known ...

94.1 WNNF – Cincinnati – Stunting between formats – 5/19/11

On its journey towards relaunching as “Journey 94-1” in May 2011, WNNF Cincinnati stunted for two days with an hour long loop highlighting some decoy formats interspersed with soundbites from the city such as Jerry Springer announcing his mayoral run and clips from WKRP in Cincinnati. To hear the actual format change visit our sister site FormatChange.com.

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