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93.3 KXMG - Mega 93-3

KXMG (Mega 93-3) – Austin – 2001

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Mega 93-3 was a great-sounding but short-lived Dance CHR, serving the Austin market from 2001 to 8/15/03, when it flipped to Urban as “Hot 93-3”.

This montage was recorded shortly after the station’s debut. Its spirit lives on via the HD2 signal of KBPA 103.5 FM as “Mega 103.5 HD2“.

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5 Comments

  1. A little background:

    The flip of Country “Lonestar 93” KLNC and launch of Mega 93.3 coincided with the station’s relicensure from Killeen (75 miles north of Austin) to the northwestern suburb of Cedar Park, officially removing the frequency from the Killeen/Temple/Belton market and making it an Austin-exclusive station—though the transmitter itself didn’t move. The station (now Modern AC “Radio Austin” KGSR) broadcasts from a site about 65 miles outside of Austin due to shortspacing with co-owned 93.7 KLBJ-FM. Because of the distance, 93.3 has always had issues reaching the southern part of the market, and thus used the central-Austin 99.7 translator now used by sister news-talker 590 KLBJ to fill in trouble spots.

    Historically, 93.3 began serving Austin in 1996 as CHR “B93” KBTS. Once KHFI owner Clear Channel LMA’d the frequency in 1992, it began a succession of Hot AC, Country, Classic Hits, and Smooth Jazz, with a new format coming almost on a yearly basis before finally finding some stability with “Hot 93.3” and the Urban format in 2003.

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  2. 93.3 began serving Austin as CHR “B93″ KBTS in 1986, not 1996.

    (That’s what I get for not proofreading before I hit “submit”)

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  3. It’s a shame I never lived in Texas but from what I just heard here mega 93.3 is a gift from God the music is great the station is name mega is cool sounds awsome. In today’s radio it’s all about simulcast. We’re I am we had a several great radio stations 98.7 kiss fm smooth jazz CD 101.9 and on the same station after CD 101.9 we had a great rock sration 101.9 WRXP in the 90s and early 200,s we had 92.7 WLIR and we had 92.3 K-Rock great stations shame there gone now we got a simulcast of 660 the FAN sports radio from an side on the fm side and ESPN radio and 82.3 amp fm yuck and a Mexican radio on 92.7 shame.

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    • My favorite part of this station was the live dj mixes on Fridays & Saturdays. I still remember Jason Jenkins & Craig B spinning live from Sky Lounge & Paradox. They even use to do live shows on Thursday nights

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  4. I remembered this radio station back in middle school. (It was Summer 2002 when I started listening to Mega 93.3) They played nothing but dance music back in the day. They later changed formats to a hip hop station in April 2003. Now they’re an Indie rock station.

    They also have a mixcloud profile of some of their old recordings :
    //www.mixcloud.com/mega933/

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