“It’s 7 O’Clock on the West Coast at KIIS…K-I-I-S, FM & AM, Los Angeles”. Voiced by the late and great Brian James, that’s one of my all-time favorite legal IDs, and many variations of it are heard on this compilation from the Summer of 1993. At this time, in celebration of Independence Day, KIIS had a very amusing “Red, White and Balls Weekend” promotion that included liners such as “dangle your balls from your rearview mirror” and “just make sure your balls are visible.” At a time when many CHRs struggled to find success with the increasingly polarized nature of the format, KIIS elected to mix in a number of hits from years past – the station’s slogan at the time was “The Best Hits of the 80′s and 90′s.”
On multiple occasions from 1991 to 2003, the two 103.1 FM’s in the Los Angeles area (originating from Santa Monica and Newport Beach, respectively) programmed varying flavors of the Dance format under a variety of different names — MARS FM 103.1, Groove Radio, Groove 103.1, and 103.1 KDL. Supposedly, in a (no-longer-accessible) article which appeared on laradio.com, Roy Laughin (then general manager of Mainstream CHR 102.7 KIIS-FM) admitted that (KIIS owner) Jacor bought Groove 103.1 and changed the format so that it KIIS’ ratings would improve, due to the loss of a competitor. The montage heard here (recorded 15 years ago today) certainly seems to validate that story. For approximately five years following the demise of Groove 103.1, KIIS aired a Dance music program on F...
Recorded 15 years ago today, this is a montage of the long-running KIIS-FM during one of the peak eras for the Mainstream CHR format.
Recorded 16 years ago this month, here’s a sample of “the most listened-to radio station in Western America” from late Summer 1997.