105.5

WBNJ (B105.5, The Buzz) – Atlantic City, NJ – 2/19/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 9/28/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WZBZ debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal cove...

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 9/28/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WZBZ debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal cove...

WBEC (Live 105.5) – Pittsfield, MA – 12/5/99 – Will Harris

Live 105.5 was a small market, AC-leaning CHR outlet. More information about the history of this station can be found at NECRAT and The Berkshire Eagle.

WOWB/WOWZ (97.9 & 105.5 Wow-FM) – Utica/Rome, NY – 4/9/97 – Paul Reilly, J.P. Marks

This is a sample of a relatively short-lived but fun small market Dance CHR station.  Wow-FM was seemingly modeled on the blueprint laid out by New York City’s WKTU, which had debuted a little over a year earlier and went from worst to first in a single rating book. More information about the history of this station can be found at Wikipedia.

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