Beginning sometime in 1986, 94.9 FM in Dallas was known as Y95. During its run, it forced multiple competitors out of the CHR format. But in the early 90′s, with changing popular music tastes, many Mainstream CHR stations in the U.S. faced an identity crisis. According to DFW Radio Archives, KHYI rebranded as Power 95 in April 1991 and offered a more Rhythmic approach. However, as heard on this aircheck (recorded 22 years ago today), by September of that year, the station had reverted back to pure Mainstream CHR and began calling itself simply “94.9”. Finally, in (or around) October, it dumped CHR altogether and became “Oldies 94.9”.
This is a sample of the station originally (and later) known as 92.7 WLIR. This was recorded at a time when it was shifting its alternative music focus to a more guitar-based sound, and shortly before the station began simulcasting its programming on a few other signals in and out of its region. More information on the history of this station can be found at WLIR.fm and Wikipedia.
In the late 80′s, and the very early 90′s, Phoenix was one of the best markets for fans of the CHR format. Nationwide Communications’ heritage KZZP found itself in a heated battle with The Broadcast Group’s Power 92 (KKFR) and Edens Broadcasting’s Y95 (KOY-FM). KZZP dominated for most of the 80′s. But with changes in management, personalities, and pop music tastes — ratings dropped significantly in the early 90′s, leading to a format and name change in April 1991. Y95, capitalizing on the changes and later demise of KZZP, enjoyed ratings success at the start of the decade. This is an official station composite of the station from the Summer and Fall of 1991.