Atlantic City

WZZP (Fun 107) – Atlantic City, NJ – 5/15/98

The last Class B signal to debut in the Atlantic City market began testing in late February 1998. 107.3 WZZP was owned at the time by Spring Communications with a tower at the top of the Trump Taj Mahal casino. As the station got closer to debuting for good, the testing turned more towards stunting. There was a day of looping Chumbawumba’s “Tubthumping”, followed by Classic Rock billed as “ZZ 107” and later a turn towards CHR as “ZZ 107 – The Zipper”. Finally, or so we thought at the time, on April 25 the station began billing itself as “Fun 107” using the same branding as its sister station WFHN in New Bedford, MA. This stunt was much more prolonged than the rest, as many were under the impression that this would be the final for...

WZBZ (B105.5, The Buzz) – Atlantic City, NJ – 3/5/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WBNJ (B105.5, The Buzz) – Atlantic City, NJ – 2/19/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WAYV 95.1 – Atlantic City, NJ – 11/4/97

“Serving the Jersey Shore…” This is a sample of Atlantic City’s longtime hit music station, at a time when it was essentially a Hot AC, during overnight hours.

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 9/28/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WZBZ debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal cove...

95.1 WAYV – Atl. City, NJ – 3/14/98 – Jeffrey T. Mason & Scott Lowe

“Serving the Jersey Shore…” — a great Youtube video aircheck of the Saturday Night House Party on “Arbitron Rated Number 1” station in Atlantic City, NJ.  Hosted by “Jeffro & Lowe.”  

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 1/9/00 (2 of 4)

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WBSS (Boss 97 FM) – Atlantic City, NJ – 10/16/94

At a time when many CHRs leaned towards R&B/Hip-Hop or Modern Rock, Boss 97 FM offered a Dance-oriented approach – making it seemingly one of the very few stations in the U.S. to do so (offhand, the only others I can think of were WBBM-FM/B96 Chicago and I assume KNHC/C89 Seattle – am I forgetting any?) This aircheck includes an amusing segment titled “Crow For Your Team”, focused on the NFL game taking place that weekend between two longtime rivals: The Philadelphia Eagles and Dallas Cowboys.  Two listeners called in and had 15 seconds to explain why their team would emerge victorious.  The Cowboys fan was acknowledged as dialing from a  noisy “car phone”, and a “Judge Lance Ito” (from OJ Simpson trial fame) picked the winner. This was n...

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 9/28/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WZBZ debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal cove...

WZBZ (B105.5, The Buzz) – Atlantic City, NJ – 3/26/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WZBZ (99.3) & WGBZ (105.5) – B105.5, The Buzz – Atlantic City, NJ – 1/9/00

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving ...

WBSS (Boss 97 FM) – Atlantic City, NJ – 6/27/91 – Dangerous Doug Parks

“Broadcasting from a holding cell at the Atlantic County jail…“ Boss 97 was a high-energy Rhythmic CHR that had an impressive run of over 8 years — outlasting many of its peers in the format. More information about the history of the station can be found here.

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