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105.5 WBNJ - B105.5, The Buzz

WZBZ (B105.5, The Buzz) – Atlantic City, NJ – 3/5/99

In the Spring of 1998, 107.3 WZZP teased Southern New Jersey with a Rhythmic CHR format. With no promotion or publicity, this brand new signal garnered a 2 share (12+) in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications rolled the dice with hopes of being different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WBNJ (which quickly became WZBZ) debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal coverage in the market.

This aircheck  (which is one of my all-time favorites) was recorded just a couple of weeks into the station’s existence.

 

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4 Comments

  1. I love ur radio station. I need your phone number so i can request songs that i want to hear. But theres this one song and its new. I dont know who is it by but the chorus goes you never should have left me. Im trying to buy the cd and download it to my phone. I will kindly appreciated it if u can give the song title and the artist of the song. Thanks.

    Reply
    • Sadly that station was sold in I believe 2002 which strictly became 99.3 The Buzz (with 105.5 simulcast) as a hip-hop/R&B station. It stayed that way for a while until attempting to be a CHR station as a Kiss-FM moniker, but that didn’t go too well. In recent times, the station went back to 99.3 The Buzz, while 105.5 is now part of a 95.1 WAYV simulcast.

      Reply
  2. What version of Pure Sugar’s “Delicious” is at 5:51?

    Reply
    • Sorry. I use mobile YouTube, so it limits some videos I can view on my phone.

      Reply

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