Baltimore

WBSB (B104) – Baltimore – 5/18/90

Throughout the 80’s, WBSB/Baltimore established itself as one of the top-rated stations in Baltimore. But, like many of its peers in the format, B104 struggled to adjust to changing pop music tastes in the early 90’s. This aircheck was recorded in May 1990 — shortly before the station adopted a policy to no longer play rap or any hard rock. In February 1992, B104 was shelved in favor of “Variety 104.3”, with a Hot AC format. Check out the audio of the flip on our sister site, The Format Change Archive — and see this Baltimore Sun article for more details on what led to the change.

WXYV (102.7 ‘XYV) – Baltimore – 10/17/97 – Greg Valentine

This is a sample of Baltimore’s uptempo “102.7 ‘XYV” about four months after its debut.

WXYV (102.7 XYV) – Baltimore – 8/2/98 – Melanie

In June 1997, Baltimore’s Urban-formatted V103 came to an end as it flipped to a Mainstream CHR format branded as “102.7 XYV”. The format was dance-friendly, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) However, by about the same time next year, the station employed an approach that emphasized hip-hop and modern rock (positioned as “alternative”) with less of a focus on dance, R&B and mainstream pop. The overall concept was similar (but certainly not as “extreme”) to what KPTY in Phoenix and KXME in Honolulu were attempting at this time.

WXYV (102.7 XYV) – Baltimore – 6/20/97

19 years ago today, Urban-formatted V103 came to an end. A longtime station in the format, the station began to feel its age in the mid 1990′s as it was bombarded by a pair of Radio-One sisters. Rhythmic CHR “92Q” and Urban AC “Majic 95.9″ cut into WXYV’s audience from both ends. Infinity, seeing the CHR format regaining popularity elsewhere, and a huge hole for the format in Baltimore brought the demise of V103 and the birth of “102.7 XYV”. The station initially took a dance-friendly approach, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) An interesting strategy employed by these stations was to play recurrents (from the prior 3 years or so) that,  when they were new, had not received much (if any) radio exposure in...

WBSB (B104) – Baltimore – November 1985 – Charlie Hoffman

Recorded 30 years ago this month, here’s a brief montage of Baltimore’s successful CHR station during the 1980’s, recorded in the middle of that decade. Visit our sister site, Formatchange.com, for more information on the history of this station.

WXYV (B102.7) – Baltimore – 8/18/99 – John Bouche

In 1997, Baltimore’s WXYV flipped from Urban “V103” to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistancy for the next couple of years. The station would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the station changed its name to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as the station finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7”.  

WXYV (B102.7) – Baltimore – 9/23/99 – Various Personalities

In 1997, Baltimore’s WXYV flipped from Urban “V103″ to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistency for the next couple of years. WXYV would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the name changed to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as B102.7 finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7″ This aircheck was recorded 15 years ago today.

WXYV – 102.7 ‘XYV – Baltimore – 7/22/97

Baltimore’s uptempo “102.7 ‘XYV” in its early days; the station was still jockless at this time. The dance-friendly approach was similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco; all three were consulted by Dan Vallie. There is some background static, but the aircheck is generally listenable.

WERQ (92Q) – Baltimore – 1/31/99

Recorded a little over 15 years ago, this is a sample of Baltimore’s longtime, successful Urban Contemporary station, recorded during mixshow programming.  

WXYV (B102.7) – Baltimore – 1/31/99 – Greg Valentine

In 1997, Baltimore’s WXYV flipped from Urban “V103″ to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistancy for the next couple of years. The station would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the station changed its name to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as the station finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7″

css.php