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102.7 WXYV - B102.7

WXYV (B102.7) – Baltimore – 2/7/99 – Melanie

In 1997, Baltimore’s WXYV flipped from Urban “V103” to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistency for the next couple of years. It would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the name changed to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connected the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as it finally found some stability. In 2001, the station moved down the dial and flipped to Urban as “X105.7”.

Left intact in this aircheck is a B102.7 commercial recruiting Account Executives.

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