102.7 XYV

WXYV (102.7 ‘XYV) – Baltimore – 10/17/97 – Greg Valentine

This is a sample of Baltimore’s uptempo “102.7 ‘XYV” about four months after its debut.

WXYV (102.7 XYV) – Baltimore – 8/2/98 – Melanie

In June 1997, Baltimore’s Urban-formatted V103 came to an end as it flipped to a Mainstream CHR format branded as “102.7 XYV”. The format was dance-friendly, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) However, by about the same time next year, the station employed an approach that emphasized hip-hop and modern rock (positioned as “alternative”) with less of a focus on dance, R&B and mainstream pop. The overall concept was similar (but certainly not as “extreme”) to what KPTY in Phoenix and KXME in Honolulu were attempting at this time.

WXYV (102.7 XYV) – Baltimore – 6/20/97

19 years ago today, Urban-formatted V103 came to an end. A longtime station in the format, the station began to feel its age in the mid 1990′s as it was bombarded by a pair of Radio-One sisters. Rhythmic CHR “92Q” and Urban AC “Majic 95.9″ cut into WXYV’s audience from both ends. Infinity, seeing the CHR format regaining popularity elsewhere, and a huge hole for the format in Baltimore brought the demise of V103 and the birth of “102.7 XYV”. The station initially took a dance-friendly approach, similar to Z104 (WWZZ) in Washington, D.C. and Z95.7 (KZQZ) in San Francisco. (All three were consulted by Dan Vallie.) An interesting strategy employed by these stations was to play recurrents (from the prior 3 years or so) that,  when they were new, had not received much (if any) radio exposure in...

WXYV (B102.7) – Baltimore – 8/18/99 – John Bouche

In 1997, Baltimore’s WXYV flipped from Urban “V103” to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistancy for the next couple of years. The station would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the station changed its name to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as the station finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7”.  

WXYV (B102.7) – Baltimore – 9/23/99 – Various Personalities

In 1997, Baltimore’s WXYV flipped from Urban “V103″ to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistency for the next couple of years. WXYV would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the name changed to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as B102.7 finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7″ This aircheck was recorded 15 years ago today.

WXYV (B102.7) – Baltimore – 1/31/99 – Greg Valentine

In 1997, Baltimore’s WXYV flipped from Urban “V103″ to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistancy for the next couple of years. The station would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the station changed its name to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as the station finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7″

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