WXYV (B102.7) – Baltimore – 9/23/99 – Various Personalities
In 1997, Baltimore’s WXYV flipped from Urban “V103″ to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistency for the next couple of years. WXYV would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the name changed to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as B102.7 finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7″
This aircheck was recorded 15 years ago today.