Dewey-Humboldt

KMVA (Hot 97.5) – Phoenix – 8/20/12

Since October 2006, about 18 months after moving from Flagstaff, AZ to Dewey-Humboldt, AZ (in order to better cover the Phoenix market), 97.5 FM has programmed many variations of uptempo formats targeted at adults. It started with MOViN’ 97.5, which launched as a Rhythmic AC but evolved to a Hot AC/Adult Top 40 format. By the end of 2010, the station rebranded as Hot 97.5 but generally kept the same format. It flirted with a Dance-leaning approach early in the decade before returning to Adult Top 40. This aircheck appears to have been recorded somewhere in the middle of that most recent transition. The station began simulcasting on KEXX (now KZON)/Gilbert in January 2014, and now calls itself “Hot 97.5 & 103.9”. Many thanks to Steven Ratz for contributing this airchec...

KRZS (MOViN 97.5) – Phoenix – 10/27/06 (FIRST DAY)

In May 2006, 92.5 FM in Seattle flipped to Rhythmic AC as “MOViN 92.5” (KQMV) and enjoyed instant ratings success. As is often the case in radio, numerous stations around the country jumped on the bandwagon, attempting to duplicate KQMV’s achievement. One of those stations was Standards-formatted KRZS, which was targeting Phoenix from about 85 miles to the North. Eight years ago today, it became “MOViN 97.5”. The call letters eventually became KMVA. You can hear the actual format change/debut at our sister site, Formatchange.com.  The audio linked below represents a montage of the 2 hours or so that followed.

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