KMVA (Hot 97.5) – Phoenix – 8/20/12
Since October 2006, about 18 months after moving from Flagstaff, AZ to Dewey-Humboldt, AZ (in order to better cover the Phoenix market), 97.5 FM has programmed many variations of uptempo formats targeted at adults. It started with MOViN’ 97.5, which launched as a Rhythmic AC but evolved to a Hot AC/Adult Top 40 format. By the end of 2010, the station rebranded as Hot 97.5 but generally kept the same format. It flirted with a Dance-leaning approach early in the decade before returning to Adult Top 40. This aircheck appears to have been recorded somewhere in the middle of that most recent transition.
The station began simulcasting on KEXX (now KZON)/Gilbert in January 2014, and now calls itself “Hot 97.5 & 103.9”.
Many thanks to Steven Ratz for contributing this aircheck.