The Broadcast Group

KKFR (Power 92) – Phoenix – Spring/Memorial Day Weekend 1997 – Various Personalities

During the mid-1990’s, under the direction of Program Director Don Parker, KKFR (Power 92) in Phoenix was at its peak, registering an all-time high 7.1 share (12+) in the Winter 1996 Arbitron survey. The station offered a broad Rhythmic CHR mix that focused primarily on dance and R&B music. In the Spring of 1996, KBZR (103.9 FM) in rural Coolidge, AZ began a six-month stunt focused on “old school” music that eventually led to a hip-hop/old school-friendly Rhythmic CHR format. At the end of October 1996, the station officially signed on as “The New 103.9, Arizona’s Party Station.” In its first full book (Winter 1997), KBZR (eventually KPTY) achieved a 2.9 share 12+ … which was absolutely remarkable considering that it was operating with a signal...

KKFR (Power 92) – Phoenix – 12/16/93 – Supersnake, Mojo (first day of Mainstream CHR format)

In the late 80′s, and the very early 90′s, Phoenix was one of the best markets for fans of the CHR format.  Nationwide Communications’ heritage KZZP found itself in a heated battle with Edens Broadcasting’s Y95 (KOY-FM) and  The Broadcast Group’s Power 92 (KKFR). KZZP dominated for most of the 80′s.  But with changes in management, personalities, and pop music tastes — ratings dropped significantly in the early 90′s, leading to a format and name change in April 1991. Y95, capitalizing on the changes and later demise of KZZP, enjoyed ratings success at the start of the decade. But in late 1992, the station moved in a different direction, bringing in new personalities and tinkering with its Rhythmic-leaning playlist. Specifically – the station began using a dayparted approach, leaning ...

KKFR (Power 92) – Phoenix – 10/12/93 – Supersnake

In the late 80′s, and the very early 90′s, Phoenix was one of the best markets for fans of the CHR format.  Nationwide Communications’ heritage KZZP found itself in a heated battle with Edens Broadcasting’s Y95 (KOY-FM) and  The Broadcast Group’s Power 92 (KKFR). KZZP dominated for most of the 80′s.  But with changes in management, personalities, and pop music tastes — ratings dropped significantly in the early 90′s, leading to a format and name change in April 1991. Y95, capitalizing on the changes and later demise of KZZP, enjoyed ratings success at the start of the decade. But in late 1992, the station moved in a different direction, bringing in new personalities and tinkering with its Rhythmic-leaning playlist. Specifically – the station began using a dayparted approach, leaning toward...

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