In early 1997, Emmis Broadcasting flipped longtime Saint Louis CHR WKBQ “Q104″ to Modern AC as “Alice @ 104.1″ leaving a gaping hole for Top 40 in the market. That year Jacor Communications acquired Religious formatted 104.9 WCBW in nearby Columbia, Illinois. With 104.9′s signal stronger in the areas that an Urban format would succeed in, the company moved “Majic 108″ to the 104.9 signal as “Majic 105″ and launched a new CHR on the 107.7 signal that had better coverage of the market as a whole.
Today’s aircheck (recorded 16 years ago today) showcases the end of Majik 108 on 107.7 and the subsequent launch of Majik 105 on 104.9. You can hear what took place on 107.7 following the end of Majik 108 at THIS page on our sister site, The Format Change Archive.
15 years later, KMJM moved again, this time to 100.3 FM.