Ruben S

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later. The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ). Many thanks to Robert Martinez and Ricky Salazar for this contribution!

KBZR (The New 103.9, Arizona’s Party Station) – Phoenix – 12/31/96 – Krazy Kid Stevens & Ruben S (END OF YEAR MIX)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. On October 30 of that year, KBZR officially launched as “The New 103.9, Arizona’s Party Station”.  Featured on this aircheck is a sample of the outlet 2 months after its debut, as it offered end-of-year mixshow programming on the final day of 1996. Please note that this aircheck is heavily scoped – I kept only the segments featuring songs that I...

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – 1/17/98

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market.  By mid-June 1997, it forced heritage full-signaled KKFR (Power 92) to move from a broad-based, “safe” Rhythmic CHR format to one tightly focused on hip-hop and R&B. By early 1998 – as demonstrated on this aircheck – KPTY began taking a slightly more mainstream approach, adding pop dance/rock/country hits to its playlist. The legendary Mitch Craig also became the voice of the station at this time. The stars of the station – and this montage – were Krazy Kid and R...

KKFR (Power 92) – Phoenix – Dec ’98 – Krazy Kid & Ruben S (Flashback Friday)

  Since June of 1997, KKFR — both at its former home on 92.3 FM, and at its current home on 98.3 FM — has made hip-hop and R&B the primary (if not exclusive) focus of its Rhythmic CHR format. However, certain specialty programs would return the station to its more moderate, dance/pop-oriented roots.  Recorded 15 years ago this month, this is a sample of the Rhythmic Oldies-formatted “Flashback Friday” which aired at the end of the station’s morning show, hosted by Krazy Kid and Ruben S. Probably not too long before this aircheck was recorded, Power 92 modified its slogan from “Where Hip Hop Lives” to the presumably more mainstream (and advertiser-friendly) “Today’s Hottest Music”.  The station had already employed this positioning st...

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