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103.9 KBZR - The New 103.9 / Uncategorized

KBZR (The New 103.9, Arizona’s Party Station) – Phoenix – 12/31/96 – Krazy Kid Stevens & Ruben S (END OF YEAR MIX)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”.

On October 30 of that year, KBZR officially launched as “The New 103.9, Arizona’s Party Station”.  Featured on this aircheck is a sample of the outlet 2 months after its debut, as it offered end-of-year mixshow programming on the final day of 1996.

Please note that this aircheck is heavily scoped – I kept only the segments featuring songs that I personally liked. KBZR’s format was much more focused on hip-hop and R&B than this montage implies.

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