For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history. In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”.
This aircheck was recorded exactly one month before the stunt ended. By this point, the station had begun simulcasting on additional frequencies through Central and North-Central Arizona (presumably to compensate for the extended delays in upgrading the 103.9 signal), and it was revealed that “Steve” was actually an acronym (S.T.E.V.E.) who had been shot dead. (Yes, you’re supposed to be confused). In addition, a few Rhythmic currents had been added to the playlist.