Jerry Clifton

KBZR (The New 103.9) – Coolidge/Phoenix, AZ – 10/30/96 – Krazy Kid Stevens (DEBUT/FIRST DAY)

On October 30, 1996, at 3:30pm, following more than six months of stunting, KBZR officially launched as “The New 103.9, Arizona’s Party Station”. Shown here are the following: (1) YouTube video: A news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3). (2) Aircheck (below the video): the actual sign-on along with a mix show that immediately followed. Please visit Formatchange.com for more details about the history of the station.

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later. The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ). Many thanks to Robert Martinez and Ricky Salazar for this contribution!

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 9/30/96 (S.T.E.V.E stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded exactly one month before the stunt ended.  By this point, the station had begun simulcasting on additional frequencies through Central and North-Central Arizona (presumably to compensate for the extended delays in upgrading the 103.9 signal), and it was revealed that “Steve” wa...

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 5/11/96 (S.T.E.V.E. stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded in the early days of the stunt (probably about six weeks in) — KBZR was referring to itself as “The Space Station” at this time. Included is a commercial for the infamous “J.J., The King of Beepers”, whose advertising was heard throughout multiple Southwestern markets at ...

WLDW (Wild 96.5) Philadelphia – late ’03/early ’04 – Jerry Clifton

With CBS Radio CHR “96.5 Amp Radio” WZMP Philadelphia flipping to Hot AC “Today’s 96.5” earlier today, we felt it would be appropriate to flash back to an amusing moment involving the same radio station. This was an on-air announcement from consultant Jerry Clifton — featuring his uniquely sarcastic tone — stating that Clear Channel (owners of competitors WIOQ and WUSL) had threatened WLDW with a lawsuit if they didn’t stop using the word “Wild” (which Clear Channel had trademarked.)  Eventually, WLDW became WRDW to match “Wild” becoming “Wired”.

KITY 92.9 (Power 93) – San Antonio – 8/23/90

According to Wikipedia, 92.9 FM in San Antonio offered a Rhythmic-leaning CHR format for over a decade, starting in 1979. Three days after this recording was made, the station flipped to an Adult Contemporary format branded as “Star 93” with the call letters KSRR. The aircheck includes mysterious sweepers hinting at an upcoming change. They were voiced by Jerry Clifton in a style nearly identical to what was heard six years later on KBZR in the Phoenix area, during that station’s “S.T.E.V.E.” stunt.  The on-air personality was also referring to the station as simply as “93 KITY” or “KITY”.

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – 1/17/98

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market.  By mid-June 1997, it forced heritage full-signaled KKFR (Power 92) to move from a broad-based, “safe” Rhythmic CHR format to one tightly focused on hip-hop and R&B. By early 1998 – as demonstrated on this aircheck – KPTY began taking a slightly more mainstream approach, adding pop dance/rock/country hits to its playlist. The legendary Mitch Craig also became the voice of the station at this time. The stars of the station – and this montage – were Krazy Kid and R...

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