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103.9 KBZR - The New 103.9

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

KPTY The New 103.9 Krazy Kid Ruben S Phoenix

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later.

The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ).

Many thanks to Robert Martinez and Ricky Salazar for this contribution!

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