KPTY

KBZR (The New 103.9) – Coolidge/Phoenix, AZ – 10/30/96 – Krazy Kid Stevens (DEBUT/FIRST DAY)

On October 30, 1996, at 3:30pm, following more than six months of stunting, KBZR officially launched as “The New 103.9, Arizona’s Party Station”. Shown here are the following: (1) YouTube video: A news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3). (2) Aircheck (below the video): the actual sign-on along with a mix show that immediately followed. Please visit Formatchange.com for more details about the history of the station.

KPTY (103-9 the Party) – Gilbert/Phoenix, AZ – 8/3/00 – Rudeboy

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of a...

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later. The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ). Many thanks to Robert Martinez and Ricky Salazar for this contribution!

KBZR (The New 103.9, Arizona’s Party Station) – Phoenix – 12/31/96 – Krazy Kid Stevens & Ruben S (END OF YEAR MIX)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. On October 30 of that year, KBZR officially launched as “The New 103.9, Arizona’s Party Station”.  Featured on this aircheck is a sample of the outlet 2 months after its debut, as it offered end-of-year mixshow programming on the final day of 1996. Please note that this aircheck is heavily scoped – I kept only the segments featuring songs that I...

KPTY (Party Radio @ 103.9) – Phoenix – 12/30/99 – Dead Air Dave

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially known ...

KRTX (100.7 House Party) – Houston – 4/1/99

This is a montage of the early days of Latino-oriented “100.7 House Party.” It moved around the Houston-area radio dial and went through a couple of name changes before disappearing entirely in 2009. See this Wikipedia page for more detailed information. Editorial notes: No logo is available for 100.7 House Party. The logo shown here represents KRTX from its days on 104.9 FM. Go to formatchange.com for more details. The 4th musical selection on this aircheck is, quite possibly, the most obnoxious song I’ve ever heard.  It’s almost surreal that it was played on an FM station in a Top-10 market.

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – 1/17/98

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market.  By mid-June 1997, it forced heritage full-signaled KKFR (Power 92) to move from a broad-based, “safe” Rhythmic CHR format to one tightly focused on hip-hop and R&B. By early 1998 – as demonstrated on this aircheck – KPTY began taking a slightly more mainstream approach, adding pop dance/rock/country hits to its playlist. The legendary Mitch Craig also became the voice of the station at this time. The stars of the station – and this montage – were Krazy Kid and R...

KPTY (Party Radio @ 103.9) – Phoenix – 1998/1999 – Various Personalities

In the late 1990′s and early 2000′s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92″, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially ...

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