KBZR

KBZR (The New 103.9) – Coolidge/Phoenix, AZ – 10/30/96 – Krazy Kid Stevens (DEBUT/FIRST DAY)

On October 30, 1996, at 3:30pm, following more than six months of stunting, KBZR officially launched as “The New 103.9, Arizona’s Party Station”. Shown here are the following: (1) YouTube video: A news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3). (2) Aircheck (below the video): the actual sign-on along with a mix show that immediately followed. Please visit Formatchange.com for more details about the history of the station.

KPTY (103-9 the Party) – Gilbert/Phoenix, AZ – 8/3/00 – Rudeboy

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of a...

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – December 1997

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market and forced heritage CHR KKFR (Power 92) into a format change less than 8 months later. The stars of the station – and this aircheck – were Krazy Kid and Ruben S. They continued to have great success in the market with stops at KKFR, KZZP (104.7 Kiss-FM) and KZON (101.5 JamZ). Many thanks to Robert Martinez and Ricky Salazar for this contribution!

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 9/30/96 (S.T.E.V.E stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded exactly one month before the stunt ended.  By this point, the station had begun simulcasting on additional frequencies through Central and North-Central Arizona (presumably to compensate for the extended delays in upgrading the 103.9 signal), and it was revealed that “Steve” wa...

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 5/11/96 (S.T.E.V.E. stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded in the early days of the stunt (probably about six weeks in) — KBZR was referring to itself as “The Space Station” at this time. Included is a commercial for the infamous “J.J., The King of Beepers”, whose advertising was heard throughout multiple Southwestern markets at ...

KBZR (The New 103.9, Arizona’s Party Station) – Phoenix – 12/31/96 – Krazy Kid Stevens & Ruben S (END OF YEAR MIX)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. On October 30 of that year, KBZR officially launched as “The New 103.9, Arizona’s Party Station”.  Featured on this aircheck is a sample of the outlet 2 months after its debut, as it offered end-of-year mixshow programming on the final day of 1996. Please note that this aircheck is heavily scoped – I kept only the segments featuring songs that I...

KPTY (Party Radio @ 103.9) – Phoenix – 12/30/99 – Dead Air Dave

In the late 1990’s and early 2000’s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals –  held a number of different formats. It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”. On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations).  Its target, the more dance/pop/R&B-oriented KKFR “Power 92”, took notice and transformed itself into a pure hip-hop/R&B station within 9 months. A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially known ...

KPTY (The New 103.9) – Phoenix – Krazy Kid and Ruben S – 1/17/98

In October 1996, following more than six months of stunting, KPTY (still KBZR at the time) officially launched as “The New 103.9, Arizona’s Party Station” with a hip-hop-friendly Rhythmic CHR format.  Despite having a very limited signal, the station gained an impressive following in the Phoenix market.  By mid-June 1997, it forced heritage full-signaled KKFR (Power 92) to move from a broad-based, “safe” Rhythmic CHR format to one tightly focused on hip-hop and R&B. By early 1998 – as demonstrated on this aircheck – KPTY began taking a slightly more mainstream approach, adding pop dance/rock/country hits to its playlist. The legendary Mitch Craig also became the voice of the station at this time. The stars of the station – and this montage – were Krazy Kid and R...

KEDJ/KDDJ (106.3/100.3 the Edge) – FINAL DAY – Phoenix – 10/30/01

Recorded 12 years ago today, this is a sample of the final evening of “The Edge” and its Modern Rock format on 106.3 KEDJ/Sun City, AZ & 100.3/Globe, AZ (along with 106.5 KBZR/Arizona City).  The personality on this aircheck* hints at changes coming the next day, but primarily in terms of his own employment The next day, around Noon… The Edge abruptly moved to 103.9 (replacing Rhythmic CHR “103-9 the Party” KPTY) Spanish-language programming debuted on the former “Edge” signals This article gives behind the scene details about the changes. Probably only coincidentally, exact five years prior, the first of multiple Rhythmic CHR attempts made its debut on this same frequency. * – Please note that the personality heard on this aircheck (R...

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