103.9 KBZR

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – Summer 1996 (S.T.E.V.E. stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”.

This aircheck was recorded during a period (approximately August) when the station had temporarily transitioned to a 24/7 mixshow approach. By this point, it had been revealed that “Steve” was actually an acronym (S.T.E.V.E.) – a couple of tongue-in-cheek guesses to the acronym’s meaning are offered in an interstitial heard about two-thirds of the way through this montage.

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