103.9 WWZZ/104.1 WWVZ - Z104

WWZZ/WWVZ (Z104) – Washington D.C. – 5/23/98 – Zack Stone

“Washington’s Monument in New Music” — this is a sample of Z104 about 2 months shy of its 2nd birthday. At this time, the station still offered a dance-friendly approach similar to nearby WXYV (102.7 ‘XYV) in Baltimore and KZQZ (Z95.7) in San Francisco – all were consulted by Dan Vallie.

An interesting strategy employed by all the stations was to play recurrents (from the prior 5 years or so) that,  when they were new, had not received much (if any) radio exposure in the market.

 

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