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93.9 WJXY - Hot 93

WJXY (Hot 93) – Myrtle Beach, SC – 8/23/99 – J.J.

This montage of “The Beat of the Beach” was recorded 14 years ago this month. Contributor Robyn Watts provided the following information when this aircheck originally appeared on our site back in April 2011:

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Hot 93 was a CHR that Cumulus had signed on the air back in late 1998 and was actually 2 stations simulcasting each other (93.7 WXJY from Georgetown, SC and 93.9 WJXY is from Conway, SC). Both signals together covered the majority of the market adequately, but missed much of the north end of the Grand Strand. Around 2001, sister Classic Rock outlet WSEA (100.3) flipped to a simulcast of Hot 93, filling in the gaps in signal coverage and allowed the 93.9 signal to flip to Sports.

Despite the various tweaks in both signal and programming, Hot wasn’t able to beat heritage CHR Mix 97.7 (WXXM) in the ratings and eventually flipped to Hip-Hop/Urban as “Power 100″. Last year over the Independence Day weekend, Power 100, dropped their format for a second chance at CHR as “i-100″.

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2 Comments

  1. Hot 93 was a CHR that Cumulus had signed on the air back in late 1998 and was actually 2 stations simulcasting each other (93.7 WXJY from Georgetown, SC and 93.9 WJXY is from Conway, SC). Both signals together covered the majority of the market adequately, but missed much of the north end of the Grand Strand. Around 2001, sister Classic Rock outlet WSEA flipped to a simulcast of Hot 93, filling in the gaps in signal coverage and allowed the 93.9 signal to flip to Sports.

    Despite the various tweaks in both signal and programming, Hot wasn’t able to beat heritage CHR Mix 97.7 (WXXM) in the ratings and eventually flipped to Hip-Hop/Urban as “Power 100”. Last year over the Independence Day weekend, Power 100, dropped their format for a second chance at CHR as “i-100”.

    Robyn

    Reply
  2. An update:

    i-100, like Hot 93/Hot 100 before them, failed to make any inroads against Mix 97.7. So on March 5th, 2012, ESPN 93.9 (WJXY) was moved over to the stronger 100.3 signal, while 93.9 and 93.7 WXJY flipped to Hot AC as “Z-93”.

    On February 1 of this year, both stations flipped once again to a Southern Rock/Country hybrid format known as “The Outlaw”.

    Reply

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