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93.9 WJXY - Hot 93

WJXY (Hot 93) – Myrtle Beach, SC – 7/29/98

This montage of “The Beat of the Beach” was recorded 18 years ago this month. With its rather unique approach to CHR (pop/rhythmic-leaning currents blended with early 90’s dance), this qualifies as one of my all-time personal favorite airchecks.

Contributor Robyn Watts provided the following information when the other Hot 93 aircheck on our site originally appeared on our site back in April 2011:

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Hot 93 was a CHR that Cumulus had signed on the air back in late 1998 and was actually 2 stations simulcasting each other (93.7 WXJY from Georgetown, SC and 93.9 WJXY is from Conway, SC). Both signals together covered the majority of the market adequately, but missed much of the north end of the Grand Strand. Around 2001, sister Classic Rock outlet WSEA (100.3) flipped to a simulcast of Hot 93, filling in the gaps in signal coverage and allowed the 93.9 signal to flip to Sports.

Despite the various tweaks in both signal and programming, Hot wasn’t able to beat heritage CHR Mix 97.7 (WXXM) in the ratings and eventually flipped to Hip-Hop/Urban as “Power 100″. Last year over the Independence Day weekend, Power 100, dropped their format for a second chance at CHR as “i-100″.

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