KPTY (Party Radio @ 103.9) – Phoenix – 1998/1999 – Various Personalities
In the late 1990′s and early 2000′s, 103.9 FM — which targeted the Phoenix area from rural/suburban signals – held a number of different formats.
It began in the Spring of 1996 with a six-month Rhythmic Oldies stunt format named “S-T-E-V-E”.
On October 30th of that year, it officially signed on as “The New 103.9, Arizona’s Party Station”, with a hip-hop-oriented Rhythmic CHR format and enjoyed impressive ratings (especially considering the signal limitations). Its target, the more dance/pop/R&B-oriented KKFR “Power 92″, took notice and transformed itself into a pure hip-hop/R&B station within 9 months.
A year later, 103.9 FM (whose calls had become KPTY) went in a completely different direction, offering a mix of alternative/modern rock and hip-hop in a format unofficially known as “Extreme CHR”, under the name “Party Radio @ 103.9″. But more noteworthy was the station’s outrageous, juvenile presentation. Just take a listen to this aircheck – it’s almost surely unlike anything you’ve ever heard before.