KKFR (Power 92) – Phoenix – Dec ’98 – Krazy Kid & Ruben S (Flashback Friday)

Since June of 1997, KKFR — both at its former home on 92.3 FM, and at its current home on 98.3 FM — has made hip-hop and R&B the primary (if not exclusive) focus of its Rhythmic CHR format. However, certain specialty programs would return the station to its more moderate, dance/pop-oriented roots.  Recorded 15 years ago this month, this is a sample of the Rhythmic Oldies-formatted “Flashback Friday” which aired at the end of the station’s morning show, hosted by Krazy Kid and Ruben S.

Probably not too long before this aircheck was recorded, Power 92 modified its slogan from “Where Hip Hop Lives” to the presumably more mainstream (and advertiser-friendly) “Today’s Hottest Music”.  The station had already employed this positioning statement two previous times during the 1990’s. Around the same time, the voice of the station transitioned from Geoff St. John to Eric Edwards (who was also utilized by KKFR in the early 90’s.)