The last Class B signal to debut in the Atlantic City market began testing in late February 1998. 107.3 WZZP was owned at the time by Spring Communications with a tower at the top of the Trump Taj Mahal casino. As the station got closer to debuting for good, the testing turned more towards stunting. There was a day of looping Chumbawumba’s “Tubthumping”, followed by Classic Rock billed as “ZZ 107” and later a turn towards CHR as “ZZ 107 – The Zipper”.
Finally, or so we thought at the time, on April 25 the station began billing itself as “Fun 107” using the same branding as its sister station WFHN in New Bedford, MA. This stunt was much more prolonged than the rest, as many were under the impression that this would be the final format providing competition to Adult-leaning CHR 95.1 WAYV. With no marketing or promotion the station even registered a 2.0 share in the local ratings.
But it was not to be, as on June 29, 1998, 107.3 flipped to Country as “Cat Country 107.3” and soon took on the WPUR calls. Cat Country lives on to this day and is usually one of the most listened to stations in the Atlantic City/Cape May market.
This aircheck was recorded about 3 weeks into the “Fun 107” era.
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