105.9 KPWR - Power 106

KPWR (Power 106) – Los Angeles – 4/24/87 – Jay Thomas

In February 1986, Emmis Broadcasting flipped 105.9 FM in Los Angeles from KMGG “Magic 106” (apparently some form of Hot AC as suggested in this article) to Rhythmic CHR (then a relatively new format) as “Power 106”.  The station became an instant hit, surpassing heritage Mainstream KIIS in all dayparts except Morning Drive, where Rick Dees continued to dominate.

In an effort to reverse this trend, Emmis brought in Jay Thomas, who had been hosting mornings on New York’s WKTU (the original) until the year prior.  This is a sample of Thomas’ show about six months after its debut, recorded 28 years ago this month.

 

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