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104.7 KZZP

KZZP (104-7 ‘ZZP) – Phoenix – July 2000 – Marcus Jordan, Rikk Idol, Barbara Seville

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During the 80’s, KZZP 104.7 FM in Phoenix was one of the most successful Mainstream CHR stations in the country. According to the station’s Wikipedia page, it “produced a long list of future stars in the radio business”, and offered a music mix that was adventurous for a Top 40 station. However, a combination of changes in personalities, management, and overall pop music tastes led to the station’s downfall (in April 1991).

Five years later, owner Nationwide Communications brought KZZP back to the airwaves with a Modern AC format, making an attempt to appeal to the listeners who grew up with the station as a CHR. The station performed well, ranking #1 in key demos by 1998. However, by that point, Jacor (now Clear Channel) had taken ownership of KZZP along with KGLQ (96.9). On Labor Day Weekend 1998, KGLQ inexplicably flipped to Hot AC as “Mix 96.9″, suddenly giving KZZP a direct competitor.

Not surprisingly, KZZP began to lose audience, almost forcing a format change. In February 1999, the station began including pop and rhythmic hits in its playlist, and had evolved to full-fledged Mainstream CHR by April.  This aircheck was recorded in July of the following year. It features the “Planet Z” Saturday night mixshow programming, along with a sample of “Lather, Rinse, Repeat” from the next night. The latter was a dance music-oriented show targeted at the LGBT community and hosted by local drag queen Barbara Seville.

The new “104-7 ZZP” never really caught on — and so two years later, following a weekend of stunting with the song “Kiss” by Prince, KZZP relaunched as “104-7 Kiss-FM”, with a much more Rhythmic-oriented CHR approach.

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2 Comments

  1. It says in the dates are July 8th and 9th in the mp3 file

    Reply
    • Ryan – they probably are from those dates, but I wasn’t 100% sure, so I decided to simply go with “July 2000” to play it safe (and I didn’t see a need to rename the actual file at that point.)

      Reply

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