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93.1 WDRQ

WDRQ (93-1 The New ‘DRQ) – Detroit – 1/28/97 – JoJo

wdrq

Following the “worst-to-first” success of New York’s “103.5 The New ‘KTU” in 1996, a number of stations around the U.S. attempted similar formats (essentially Rhythmic AC) in their markets. One was “93-1 The New DRQ” in Detroit, as demonstrated on this aircheck (recorded 19 years ago today). Includes the closing segment of Lisa Lisa’s afternoon drive show, followed by JoJo on the Radio. Features phone interviews in which callers mention the stations that they “made the switch” from, including listeners being placed in the “25-34 Women” and “25-54” categories.

This was a fun station to listen to, highlighted by an all-around high-energy presentation. More information can be found on the WDRQ Wikipedia page.

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1 Comment

  1. Oh my god, the phone call at 5:55. How the times have changed!!

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