In the late 80’s, and the very early 90’s, Phoenix was one of the best markets for fans of the CHR format. Nationwide Communications’ heritage KZZP found itself in a heated battle with The Broadcast Group’s Power 92 (KKFR) and Edens Broadcasting’s Y95 (KOY-FM).
KZZP dominated for most of the 80′s. But with changes in management, personalities, and pop music tastes — ratings dropped significantly in the early 90’s, leading to a format and name change in April 1991.
Y95, capitalizing on the changes and later demise of KZZP, enjoyed ratings success at the start of the decade. But by 1993, ratings had fallen well below those of Power 92, which had begun to establish itself as the market’s preferred CHR (a title which it held through the 90’s). On September 2, 1993, Y95 ceased to exist and became KYOT.
This aircheck represents a sample of Y95’s Bo and Jamie morning show (hosted by Bo Reynolds and Jamie White). It was recorded over a couple of days in either July or August 1993.
Please note: This montage was compiled from a series of my own personal “mix tapes” – not professional unscoped airchecks.
Podcast: Embed
