103.9 KBZR

KBZR (The New 103.9) – Coolidge/Phoenix, AZ – 10/30/96 – Krazy Kid Stevens (DEBUT/FIRST DAY)

On October 30, 1996, at 3:30pm, following more than six months of stunting, KBZR officially launched as “The New 103.9, Arizona’s Party Station”. Shown here are the following: (1) YouTube video: A news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3). (2) Aircheck (below the video): the actual sign-on along with a mix show that immediately followed. Please visit Formatchange.com for more details about the history of the station.

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 9/30/96 (S.T.E.V.E stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded exactly one month before the stunt ended.  By this point, the station had begun simulcasting on additional frequencies through Central and North-Central Arizona (presumably to compensate for the extended delays in upgrading the 103.9 signal), and it was revealed that “Steve” wa...

KBZR (103.9 FM) – Coolidge/Phoenix, AZ – 5/11/96 (S.T.E.V.E. stunt)

For six months in 1996, KBZR (103.9 FM)/Coolidge, AZ offered one of the most creative stunts in radio history.  In between an automated Rhythmic Oldies format was a series of clever interstitials (voiced by station owner Jerry Clifton) indicating that the station was “moving in from the desert” (referring to a pending signal upgrade to allow for better coverage in the metro Phoenix area) and looking for someone — or something — named “Steve”. This aircheck was recorded in the early days of the stunt (probably about six weeks in) — KBZR was referring to itself as “The Space Station” at this time. Included is a commercial for the infamous “J.J., The King of Beepers”, whose advertising was heard throughout multiple Southwestern markets at ...

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