In the late 80′s, and the very early 90′s, Phoenix was one of the best markets for fans of the CHR format. Nationwide Communications’ heritage KZZP found itself in a heated battle with The Broadcast Group’s Power 92 (KKFR) and Edens Broadcasting’s Y95 (KOY-FM).
KZZP dominated for most of the 80′s. But with changes in management, personalities, and pop music tastes — ratings dropped significantly in the early 90′s, leading to a format and name change in April 1991.
Y95, capitalizing on the changes and later demise of KZZP, enjoyed ratings success at the start of the decade. This is an official station composite of the station from the Summer and Fall of 1991.