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102.7 WXYV - B102.7

WXYV (B102.7) – Baltimore – 8/18/99 – John Bouche

In 1997, Baltimore’s WXYV flipped from Urban “V103” to Mainstream CHR as “102.7 XYV”. However, the station would be marred with inconsistancy for the next couple of years. The station would constantly change its lean from dance to hip-hop to alternative while searching for a gain in audience. In 1998, the station changed its name to B102.7 in order to prevent a competitor from bringing back B104 and at the same time connect the two CHR’s in Baltimore’s recent history. A newfound mainstream pop lean came in 1999 as the station finally found some stability. In 2001, the station would move to 105.7 and flip to Urban as “X105.7”.

 

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